IB Business Management:
6.1 SWOT analysis A SWOT analysis is a strategic planning tool used to identify and evaluate the internal Strengths, and Weaknesses, and external Opportunities, and Threats involved in a project, business venture, or in a business as a whole. It is a framework used to assess a company's competitive position and to develop strategic planning.
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IB Business Management Toolkit
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An example SWOT analysis for the Paper 1 case studySWOT analysis explainedExample SWOT analysis: Tesla |